Wednesday, December 25, 2024

Too Many Social Media Accounts & Boycotts

 

As people were moving away from X and joining Bluesky after the US elections in November, I was thinking how I ended up having accounts across five social media platforms that I regularly, almost daily, check. Why did I need all these accounts? Why did I feel the need to check them relatively frequently? Did I need to add one more account to that list now? …

In my ideal world, I would keep at most two social media accounts: one for private stuff and one for work. But we don’t live in that world. My consolation prize is I don’t have any of the corresponding social media apps on my phone.

 

My entry to social media was with Facebook. It was the second half of the 2000s. I was a BSc student at Koç University and a member of the university’s cinema club. I wanted a way to announce our events more effectively, beyond putting tiny A4 posters around the university. [1] Facebook seemed to be the platform people used for such things. So, I created an account but wasn’t a frequent user back then.

Then came the LinkedIn account in 2009 shortly after I became a PhD student at EPFL. I don’t remember why I joined exactly, but I assume it was probably because other PhD students were joining. I used to log into LinkedIn only when someone sent a connection request or when I changed jobs.

I got into Twitter, now known as X, in 2012, while still a PhD student. My goal was to use it for work and that hasn’t changed. How frequently I used the platform has changed, though. In the beginning, I checked it and posted there very infrequently.

I created an Instagram account in December 2020 to follow one person, Judith Liberman, whom I mentioned in a previous blog post about fairy tales. She has been a healing influence in my life, and Instagram is unfortunately the only platform to follow her properly.

Finally, I got a Mastodon account in late 2022, after Elon Musk bought Twitter. That was the first trigger causing many to flee Twitter. However, it didn’t stick, so I got stuck with both Mastodon and Twitter.

 

Which brings us to the state of affairs today.

I started using Facebook more frequently after moving abroad. It was a way to keep connected to people as I moved from place to place. Facebook is also the most effective platform for keeping up with the events at your favorite local small independent cinemas, theaters, concert venues, etc. While these days Facebook shows too many ads, if you use the free version, most ads I see are about cultural stuff as well (Ursula K. Le Guin quotes – somewhat ironic to see on Facebook, The Atlantic / New Yorker articles, Taylor Swift news ...) and at times helpful (I discovered Say Nothing through Facebook).

Last few years, it has become more common to use LinkedIn for work announcements in academic circles. Staying connected to my research community and having an effective platform to do work announcements is important to me. As a result, I became a more frequent user of LinkedIn as well.

I became a more active Twitter/X user after I moved to Denmark. Combination of being away from Bay Area, Mecca of our profession, and my increasing responsibilities as a professor made the platform more appealing to post work news and follow posts of others. Up until the latest US election, X was the best platform for staying connected to my work community. Since my main goal has always been to use X for work, I (almost) only follow the people I know through work on X. Therefore, I see non-work-related posts only if the people I follow post them. After Elon bought the platform, I started seeing posts of him in my feed, even though I have never followed him. Before I figured out the “For You” vs “Following” tabs at the top, my solution was to block him. Then, I decided to keep him blocked. After many people fled to Bluesky, I stopped using X actively.

My 3-following-and-2-followers existence on Instagram didn’t last long, as people discovered I am on Instagram as well.

And I kept Mastodon active, if not as active as X, with the hope that one day it may become as effective as X for work posts.

Today, I also use all these platforms, except for LinkedIn, to announce my blog posts. On X, I have a separate account for this, though.

 

As people were migrating to Bluesky as a boycott to X’s owner, my first reaction was “I don’t want a 6th social media account.”

If the motivation is to move away from the political manipulation of too-powerful tech bros, Mastodon makes more sense as a platform because of its mode of operation; it is open source and self-service. Our Mastodon server at ITU is run by Sebastian Büttrich, who is in our research group. The computer systems community has discuss.systems. In Mastodon, we have more control!

One the other hand, Mastodon hasn’t gathered enough attraction among the work circles I would like to be connected to. I have less than 1/10th of my Twitter/X followers on Mastodon. 1/3rd of the folk that follow me are colleagues at ITU. I don’t know how/if I can boost it better. I already share a physical workspace with my ITU colleagues, so my social media presence isn’t really for them. Most of the time, I feel like I am posting for myself there, which I don’t mind on a platform like Instagram, since it creates a blog-picture diary for me, but this isn’t why I use Mastodon. If I want to post an announcement about an open PhD position or travel grant for a conference, I would rather be on a platform that can deliver that announcement to the right set of people. Unfortunately, Mastodon is far from doing that at the moment, and I don’t hear relevant work news on Mastodon either.

So, eventually, I will choose the easy way out. I will get a Bluesky account at some point in 2025, even if I don’t want to.

 

My conflict with creating a Bluesky account reminded me of my conflicting relationship with boycotts, since what triggered all this was people boycotting X. Boycotts are also an important topic these days due to ongoing wars.

I come from Turkey, which is a country that is an easy target for boycotts. I wrote a relatively frustrated blog post back in 2017 on this matter. There have been famous cultural figures (e.g., Bono, Paul Auster) who stated that they won’t visit Turkey due to its human right violations, issues with freedom of press, etc. I know some people who told me that they won’t visit Turkey as long as Erdoğan is in power. I respect and support these causes (even though I don't like Bono). However, at times, such statements feel strange to hear about a place where my primary connection is love. I don’t mean nationalism, which I am a grinch for. I mean feelings of tenderness for some place and the people who live there even if you don’t like everything about it / them. I love visiting Turkey and hope that I will always be able to visit it. This doesn’t mean that I support the human rights violations, lack of freedom of press, or Erdoğan. [2]

I know boycotting a social media app, a person of power, and a country are all different. However, whether it is an app, a person, or a country, it is easier to boycott something when you don’t strongly depend on it or don’t have a strong relation to it. In other words, being able to boycott may be a privilege that we don’t realize. This is why someone like Bono will never boycott the USA no matter what it does or whoever its president is.

I am very open to discussing different views on this and being educated if anyone has good recommendations for reading or listening on the impact of boycotts. I listened the “BDS and the history of the boycott” podcast episode earlier this year but didn’t hear anything new. For example, do economic boycotts usually benefit or cause more harm in the end? Don’t people’s isolation and deteriorating economic conditions, due to boycotts, help the authoritarian leaders in a country? Isn’t this a double-punishment of people in that country who do not support such leaders? … Overall, I have a lot of questions and dilemmas when I think about boycotts, and, as I said, I am open to discussing and learning.

 

[1] Orthogonal but related anecdote: I was once confronted by some guys from the university’s American football team for putting up A4-size cinema club event posters on top of their giant posters advertising an upcoming party. Needless to say, they were each multiple times my size. In my defense, there was no space left on the announcement boards due to their giant posters. I managed to defend our posters.

[2] I remember the days when Erdoğan was being presented as the face of modernizing Turkey by the western media and having to explain myself to some Europeans, since they were asking me why I don’t like him. I also remember the days when the EU gave him a lot of money, hence supporting him, so that he keeps the refugees away from the Europeans.

 

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